The Full Story
My name is Laura Wells. Whether behind a camera, editing suite, production timeline or creative pitch, I will always have my hands in a creative process. Permanently residing in Raleigh, North Carolina, I am the Lead Video Producer, Team Lead at Trimark Digital, a marketing agency in downtown Raleigh.
Now
Within my role at Trimark Digital, I concept, write, produce, shoot and edit commercial video work for large and local businesses nationwide like Invited Clubs, Kohler, Bojangles and Window World. Agency life has taught and refined many skills sets. I can balance multiple projects at once all at different phases in the production pipeline while maintaining a high level of organization and time management. On the creative side, I have the ability to visual a project and bring it to life. With my ample hands-on experience and thorough education, I can facilitate a project at any stage of production. It’s hard to define my career by summing myself up to just a producer or a cinematographer, an editor or a project manager so I describe myself as a production manager since my hands are in every step of production.
Then
Prior to life in Raleigh, I have lived all across the United States working in sports video production. I have worked at US Soccer, Angel City FC, University of Southern California and the Baltimore Ravens throughout my career. I have created work for Nike, Tag Heuer, Volkswagen and dozens more brands. All of my experiences have led me to where I am today. To learn more, reach out!
Education
I am proud Savannah College of Art and Design (SCAD) alum. Go Bees! While at SCAD, I completed an MFA in Film and Television degree with a concentration in Cinematography. Before moving to Savannah, I graduated from Towson University in Baltimore, MD with a dual major in Mass Communications with an Advertising and Public Relations concentration and an Electronic Media and Film degree.
Beyond
I ensure my creativity is tapped outside of work. There’s truly not enough time in the day for all of my hobbies. I find passion behind anything that allows me to express myself whether that is creating my own recipes, , hand embroidering, decorating tiered cakes, sewing clothing and gardening.
University of Southern California
Assistant Director of Video Production
Worked exclusively within the athletics department supplying all 21 sports with video content for marketing, social media and recruiting. Overseeing pre-production, shoots, live-event coverage, editing, live-streaming and motion graphics. Gained valuable experience managing and delegating to student employees.
Experience
2022 - Present
Trimark Digital
Senior Video Producer, Team Lead
2021 - 2022
Angel City FC
Director of Photography, Producer & Editor
Overseeing every step of production in the creation of commercial advertising, brand stories, social media content and more. Gained tremendous experience in concepting and pitching work to clients. Established a production pipeline for pre-production through post-production to streamline processes. Mentoring and advising younger colleagues in an effort to uplift and build the team.
Contributed to creating the visual and creative identity of a brand new expansion team in the NWSL. Working with limited resources and funding to produce countless sponsored video series, in-stadium entertainment and team coverage for fans. Worked with several national brands including Johnnie Walker, DoorDash, Sprouts Market and more.
2019 - 2022
2016 - 2019
U.S. Soccer Federation
Lead Producer, Cinematographer & Editor
Spearheading production for the Women's National Team creating content, marketing assets, in-stadium entertainment and more. Seeing projects from ideation through distribution utilized by US Soccer’s broadcast partners and sponsors, including FOX and ESPN, Volkswagen, Coca-Cola, Nike and AT&T.
2014 - 2016
Gulfstream Aerospace
Marketing Video Assistant
2013 - 2016
Savannah Film Studios
Manager's Assistant
Creation of production SOP to improve processes with other marketing departments. Assist in field shoots and editing marketing assets for sales tool kits. The videos facilitated in selling new aircrafts and covering many of the aircraft building and testing phases.
Collaborating underneath the studio manager to fulfill rental house projects and upkeep. Implementing processes to streamline check out/in with studio gear. Create organizational operations with studio employees to ensure inventory accuracy.
Schooling
2013 - 2015
Savannah College of Art and Design
M.F.A Film and Television
2009 - 2013
Towson University
B.S. Electronic Media and Film
B.S. Mass Communications
Concentration in cinematography supplying ample on-set experience. Producing and self-funding large student productions while immersing into professional cameras, lightings, rigs and lenses.
Dual major with multiple concentrations in advertising and public relations. Gained the ability to integrate video production into advertising and public relations.